Ladies Night In is an exclusive networking event hosted by Women in Events, in partnership with Sparks, designed to bring together female professionals in the experiential industry to unwind, connect, and build meaningful relationships in a supportive, women-centered environment.
CHALLENGE
Develop a cohesive visual identity for a networking event hosted at the MGM Grand Spa in Las Vegas, designed to support, connect, and empower women working in experiential marketing and events. The branding needed to reflect both the sophistication of the venue and the event’s focus on community, confidence, and career growth.
SOLUTION
To capture the essence of an elevated, spa-inspired gathering, I drew from the feeling of a relaxing day spent unwinding and connecting with friends. The identity incorporates a feminine, modern color palette, paired with soft gradient textures and contemporary visual elements to evoke calm, confidence, and a sense of shared rejuvenation.
KEY TOUCHPOINTS
Website landing page, external email communications, wayfinding, signage, menus, postcards.
