Sparks is a global brand experience agency that specializes in creating and delivering high-profile events, exhibits and activations for brands who lead, never follow.
CHALLENGE
Lead the development of scalable design systems, templates, and brand guidelines that enhance consistency across all touchpoints while streamlining workflows for a growing creative team.
SOLUTION
Collaborating closely with key stakeholders and junior designers, I built a comprehensive branded resource library across platforms including Google Suite, Canva, Adobe Express, BeeFree, and Creatopy. These toolkits incorporated approved color palettes, typography, logos, and modular layout systems, empowering the team to produce cohesive, on-brand assets efficiently and at scale.
KEY TOUCHPOINTS
Presentation decks, email templates, social media templates, Google display ads.
